Apple has retained its position as the world’s most valuable brand, according to brand management firm Interbrand’s annual rankings.
Apple usurped Coca-Cola from the top spot, which had held the position for 13 years, in last year’s list. This year Apple has increased its brand value by 21% to $118.9 billion.
Tech brands dominated the rankings, with 13 entrants. Google once again was the second most valuable in the world, increasing its brand value by 15% to $107.4 billion. Elsewhere in Interbrand’s top 100, Facebook and Amazon were among the top risers.
To conduct its annual study, Interbrand measures companies’ financial performance, the role that brand plays in influencing customer choice and the strength the brand has to command a premium price or secure earnings for the company.
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