10 Greatest CEO of All time according to Jim Collins

No. 10: David Packard
Rejected the CEO club

His eulogy pamphlet identified the Hewlett-Packard co-founder as 'Rancher, etc.'


No. 9: Katharine Graham
Wasn't afraid of fear

The Nixon White House threatened her, but the chief of the Washington Post Co. didn't flinch.


No 8: William McKnight
Disciplined creativity

He gave fledgling ideas freedom to grow at 3M—but insisted they learn to stand on their own.


No. 7: David Maxwell
Turned a turnaround into art

Fannie Mae was losing $1 million a day when he arrived—'an opportunity to make (it) into a great company.'


No. 6: James Burke
Acted before crisis hit

The former Johnson & Johnson boss is a legend revered—for the wrong reason.


No. 5: Darwin Smith
Asked questions and moved rocks

The Kimberly-Clark chief was told 'You'll never be a leader' by the Army's officer-training school.


No. 4: George Merck
Put profit second

The Merck & Co. boss didn't worry about Wall Street—and grew profits 50-fold.


No. 3: Sam Walton
Overcame his charisma

'I have the personality of a promoter,' the Wal-Mart founder wrote, but 'the soul of an operator.'


No. 2: Bill Allen
Thought bigger

'Don't talk too much,' Boeing's new chief admonished himself. 'Let others talk.'


No. 1: Charles Coffin
Built the stage on which they all played

General Electric's first president didn't see himself as a genius; he came from the shoe business.

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